Rockbot: Retail Media Program
Positioned Rockbot as a top retail media platform by integrating customer insights with market trends, executing an omnichannel marketing campaign that exceeded pipeline targets.
Program Overview
I orchestrated Rockbot’s Retail Media Program, driving brand awareness, thought leadership, and enterprise demand. Centered around a high-impact NRF24 activation with live demos, sponsored bus signage, and an Apple Watch giveaway, the program was reinforced by the Retail Media Unleashed whitepaper, a one-page media overview, targeted social campaigns, a blog series, and PR. This integrated strategy engaged key retail decision-makers and expanded our pipeline.
Employer
Rockbot
Timeline
Q1 2024
Services
Brand Identity
Demand Generation
Sales Enablement
Event Marketing
Product Marketing
Content Marketing
PR
Results
Generated 95%+ of the Q1’24 marketing pipeline goal within the quarter
NRF 2024: Establishing Rockbot as a Leader in Retail Media
I led Rockbot’s presence at NRF’24: Retails Big Show, driving the strategy from ideation to execution to position the company as a leader in retail media. My goal was to elevate brand awareness, generate high-value mid-market and enterprise leads, and strengthen relationships with existing customers. To maximize visibility, I secured sponsorship for high-impact bus signage, designed an interactive booth display with a live demo experience, and orchestrated an Apple Watch giveaway to attract and engage attendees. Through strategic thought leadership and live product demonstrations, I showcased Rockbot’s multi-product offering, reinforcing our value as an essential partner for retailers looking to enhance in-store media experiences and drive new revenue streams.
Live Booth Demos
Delivered interactive demonstrations of Rockbot’s Music, TV, Digital Signage, and Advertising solutions, highlighting their impact on the in-store experience.
Apple Watch Giveaway
Drove lead generation by raffling off an Apple Watch, creating excitement and increasing onsite engagement.
Bus Signage Sponsorship
Dominated attendee shuttle routes with bold Rockbot retail media messaging and contest CTAs, ensuring high visibility throughout the event.
THOUGHT LEADERSHIP
Whitepaper
Created a comprehensive guide to unlocking in-store retail media potential, designed to educate and attract enterprise retail leads.
PRODUCT MARKETING
Rockbot One-Pager
Developed a comprehensive one-page guide to simplify product education and clearly communicate Rockbot’s media solutions for businesses.
Product Marketing
Retail Media Product Page
Authored and produced Rockbot’s Retail Media product page, clearly showcasing our in-store advertising solutions to drive engagement and conversions.
CONTENT MARKETING
Retail Media Insights Blog Series
Partnered with internal experts and copywriters explore the evolving retail media landscape, driving top-of-funnel brand awareness through thought leadership. Sample post: The Benefits of Personalization in Retail.
PR
Earned Media & Thought Leadership
Secured high-impact PR coverage, including a Forbes feature on in-store retail media, to elevate Rockbot’s industry presence and credibility.
