ENTREPRENURIAL MARKETING EXECUTIVE

ACHIEVEMENTS

• Increased marketing generated revenue by +76% YoY from H1 2023 to H1 2024 at Rockbot, including +335% YoY in organic revenue from the website.
• Generated 4x in pipeline and a dollar in recurring revenue for each dollar spent via Google Ads at Rockbot.
• Directed Linqia’s complete rebrand and related PR campaign in 2022 resulting in a 58% increase in organic traffic and 100/100 SEO score with Google Lighthouse.
• Orchestrated partner marketing announcements with Google, TikTok, and Pinterest.
• Spearheaded a sales and marketing organization that consistently exceeded yearly revenue goals and achieved unicorn status in 2021 with a $100 million Series E fundraising round at an over $1 billion valuation at Pantheon.
• Led a partner marketing program that contributed to the Partner Manager team finishing 2021 248% to plan – exceeding quota by nearly $1.7M.
• Produced a customer review campaign that resulted in Pantheon being ranked in the top 10 of G2 Crowd’s Top 100 Software Products in 2019.
• Served as the first VP of Marketing for both Glasshouse and AdsNative during rapid growth start-up business phases that included an $8.5M Series A fundraising round at AdsNative and the acquisition of Glasshouse by AAA.
• Attained an average open rate of 48.2% for Glasshouse email marketing campaigns, which is nearly 3x higher than the industry benchmark of 17.2%.
• Contributed to 10x in revenue growth for AdsNative from $275K in 2014 to $2.6M in 2015.
• Acquired industry recognition for the AdsNative brand by winning the “TiE50 Top Start-Up 2015” award and being named as a finalist in the Digiday Signal Awards and the ad:tech SF Start-up Spotlight Series.
• Produced and/or secured thought leadership publications and press hits with AdWeek, MediaPost, Forbes, Yahoo Finance, Dwell, VentureBeat, TechCrunch, Quartz, and more.
• Delivered thought leadership presentations at conferences such as Martech, DrupalCon, Digital Summit, DMWF, Growth Innovate, and more.
• Published articles on MarketingProfs, MartechAdvisor, Entrepreneur.com, MarketingTech, The Marketo Blog, and many other popular websites.

WORK HISTORY

Rockbot | VP of Marketing | Oakland, CA | 05.23 – Present

An acclaimed single-platform solution for streaming music, TV, digital signage, and advertising to deliver the best in-location customer experiences

• Optimized advertising spend efficiency and drove a +76% YoY increase in marketing-generated recurring revenue.
• Successfully led a comprehensive brand refresh initiative, overseeing the launch of a new website and revitalizing the company’s online presence, enhancing brand perception and customer engagement.
• Implemented a lifecycle marketing framework that expanded revenue operations tracking to include MQLs, SALs, and SQLs, and integrated HubSpot and Salesforce for unified sales and marketing analytics, enhancing pipeline visibility and revenue generation insights.

Linqia | VP of Marketing | San Francisco, CA | 02.22 – 11.22

A full-service, tech-enabled platform that handles influencer marketing campaigns for the world’s leading brands

• Planned and optimized a go-to-market strategy that supports a numbers-driven strategic sales organization.
• Developed unique brand and product messaging to be used across all media and customer engagement touchpoints.
• Directed Linqia’s complete rebrand ( communication style, logo, typography, color palette, etc.) to increase brand awareness, customer acquisition, and product differentiation in the crowded influencer marketing space.

Pantheon | San Francisco, CA |12.17 – 01.22

A website operations platform for Drupal and WordPress sites that deliver extraordinary results

Sr. Director, Partner Marketing | 01.21 – 01.22

• • Launched the Pantheon Partner Portal and overhauled the Partner Directory and Partner Matchmaking program to better serve our customers and drive pipeline creation.
  • Collaborated with executives at leading technology companies and the top tier of Pantheon’s network of over 2500 agency partners on GTM strategy, content marketing programs, and demand generation campaigns.

• • Evangelized the Pantheon offering as a B2B influencer/spokesperson for the brand through frequent public speaking engagements, thought leadership initiatives, and social media campaigns.

Director, Brand & Digital Experience | 08.19 – 01.21

• • Lead the strategy, goals, and roadmap for Pantheon’s public-facing website, communication strategy, branded assets, and experimentation program.
  • Consistently improved conversion rates on Pantheon.io by implementing agile web development best practices and data-driven experiments.
  • Produced comprehensive brand guidelines and a DAM for Pantheon that elevated the perception of our offering through visual excellence in a highly competitive market.
  • Managed 8 direct reports, 3 agencies, and a $500,000 annual budget.

Director, Online Marketing | 12.17 – 07.19

• • Rebranded the Pantheon.io website in four months’ time, exceeding performance goals and continuously iterating on that experience moving forward.
  • Increased customer acquisition through targeted content marketing and demand generation programs.

Glasshouse (acquired by AAA)| VP of Marketing | Piedmont, CA | 05.16 – 07.17

A subscription home maintenance offering managed through trackable software

• Define vision and go-to-market strategy for the Glasshouse brand in B2C and B2B markets.
• Manage and develop content, positioning, and messaging for external creative, PR, content marketing, and social media agencies.
• Responsible for marketing roadmap, business development, product development, customer acquisition, and customer retention.
• Identify and manage event marketing opportunities to drive awareness around both B2C and B2B engagement efforts.
• Report on industry trends, consumer insights, and relevant research related to Glasshouse’s products and competitors.

AdsNative (later Polymorph, acquired by Walmart) | VP of Marketing | 09.14 – 03.16

A next-generation ad server delivering advertising that seamlessly blends with the surrounding content

• Defined and nurtured go-to-market sales strategy, while delivering best-in-class marketing materials including website design and communication, sales decks, product one-sheets, case studies, research projects, explainer videos, and infographics.
• Oversaw PR and communications efforts to increase brand awareness through content marketing, paid media, and social media.
• Identified and managed event marketing opportunities for targeted networking such as the Mobile World Congress, ad:tech, and Digiday conferences.
• Responsible for a holistic marketing plan, while managing a $250,000 budget, a team of five direct reports, and an external SEO agency.

Hearst: San Francisco Chronicle + SFGate | Director of Innovation Strategy | 11.13 – 09.14

Exclusive Bay Area and San Francisco breaking news, sports, tech, and food and wine coverage

• Collaborated across functional teams to launch new programs and initiatives for the San Francisco Chronicle portfolio including the SFGate branding and website redesign project, native ad product integration, and the creation of an internal marketing agency.
• Created and evolved sales strategy and deliverables for all go-to-market materials/collateral under San Francisco Chronicle brand.
• Built strategic content marketing programs like the “VisionSF” and “Love Local” for brand advertisers and consulted on high-level client meetings for business development.
• Led and administered the Chron U sales training program on Mindflash LMS.
• Managed a $200,000 marketing budget and two direct reports.

Say Media, Inc  | San Francisco, CA | 11.07 – 10.13

A digital media company providing a technology platform and media services for brands to engage with their audiences

Sr. Manager, Marketing Services | 02.13 – 10.13

• • Oversaw roadmap strategy and deliverables for all go-to-market materials/collateral under Say Media brand umbrella and portfolio.
  • Worked across the organization to seamlessly roll out product innovations and offering developments, from material creation to script writing to seller education and training.
  • Served as Headmaster of the University of Say sales training program.
  • Managed and developed Marketing Services Coordinator.

Manager, Product Marketing | 02.11 – 01.13

• • Executed the design and ideological positioning of two complete re-branding projects.
  • Designed dynamic, data-driven product marketing materials for a multi-national sales team.
  • Developed unique brand positioning for over 40 digital publishers in the Style, Tech, and Living verticals promoting properties such as xoJane, ReadWrite, and Remodelista.
  • Managed and developed Product Marketing Coordinator.

Sr. Sales Solutions Specialist | 10.09 – 01.11

• • Strategized across departments to solve marketing challenges for large-budget campaigns and major brand advertisers.
  • Trained and mentored a global team of Sales Solutions Specialists.
  • Evolved sales collateral through design and strategy enhancements, while aligning materials with company objectives.

Sales Associate | VideoEgg, Inc. (now Say Media, Inc.) | 11.07 – 09.09

• • Sold and managed strategic digital advertising campaigns – catering to detailed flighting schedules and specific KPIs (Key Performance Indicators).

Robert Half International | Lead Sales Support | 07.06 – 10.07

A staffing firm that connects employers and job seekers to staff positions in finance, creative services, technology & more.

• Assisted management and 11 sales executives with candidate onboarding, client communication, and marketing needs.

EDUCATION

University of Dayton | B.A., English, Photography | 2005

Cornell Johnson Graduate School of Management

• Marketing Analytics Certification | Currently Enrolled
• Social Media Strategy Certification | 2023
• Digital Marketing Certification | 2018
• Marketing Strategy Certification | 2017

Next MBA | Executive Director Certification | Currently Enrolled

ICAglie | Certified Professional Agile Marketing | 2019

Scrum Alliance | Certified ScrumMaster® (CSM®) | 2018

Leadpages | Conversion Marketing Certification | 2016