Supported by the Partner Marketing program, the Partner team finished the year 248% to plan.
Client
Pantheon
Year
2021
Services
Partner Marketing
Demand Generaton
Product Marketing
Event Marketing
Content Marketing
Social Media Marketing
Key Initiatives
100+ content marketing activities
Launched Partner Portal
Built Tech Partners Program
Overhauled Partner Directory & Matchmaking Program
KEY INSIGHTSInterest, attendance, and engagement increase when partners participate and contribute to content marketing initiatives.
Pantheon's customers want to hear from their partners.
Blogs & Content: Average time on page increased, which shows people were interacting and highly engaged with the content, and most importantly, clicking through to links further down the funnel.
Social Media: Partner content proved to be engaging–especially on LinkedIn.
Webinars & Conferences: When partner content is included, registrations and attendance increase.
Technology Partner Program
Google Cloud Partnership
- Announced Pantheon availability on GCP marketplace in March ’21
- Signed a 6-year partnership deal in August ’21
- Leveled-Up to Premiere Partner
- Produced a demand gen campaign that exceeded the target lead volume at 117% to goal
- Yielded 11 Net New Enterprise Logos in ’21
Email Marketing
Agency Newsletter
Highlights Pantheon’s value to agencies and shares new assets and tools aimed at strengthening agency relationships and empowering agency sales enablement.
49%
Audience Growth from Q3 to Q4
11.5%
Increase in open rate
5.9%
Increase in clicks
Landing Page
Includes explainer video, one pager, and related assets
Webinar
Features Google & Pantheon executives discussing the benefits of the partnership
Blog Post
Includes links to the press release, case study, and marketplace listing
Demand Generation
Higher Ed Program
I collaborated cross-functionally at Pantheon along with counterparts at Simpson Scarborough and Siteimprove to produce The State of Higher Education Website & Marketing Technology content series. This program included demand gen initiatives, email marketing, social media marketing, a conference presentation, field marketing, a blog post, a white paper, and a webinar. We shared the leads across our three organizations and developed co-selling strategies where appropriate.
White Paper
Blog Post
Webinar
This partner-led webinar had the highest registration (1100) and highest attendance (531) for Pantheon in 2021.
