ADSNATIVE
Product Marketing
As the first VP of Marketing, I led a go-to-market transformation that fueled 10x YoY revenue growth, strategically positioned AdsNative for acquisition by Walmart, and established the company as a leader in the emerging native advertising industry.
Employer
AdsNative (later Polymorph, acq. by Walmart)
Timeline
2014 - 2016
Services
Product Marketing
Branding
Design Strategy
Results
10x YoY Revenue
$8.5 Million Series A
Winning “TiE50 Top Start-Up 2015” award
Finalist in Digiday Signal Awards
Finalist in ad:tech SF Start-up Spotlight Series
EXPLAINER VIDEO
AdsNative Demand Manager
This video demonstates how the AdsNative Demand Manager streamlines and optimizes revenue from multiple ad partners to increase publisher fill rates.
I worked with an agency to produce this video.
EBOOK
Roads to Revenue
The digital media landscape is oversaturated and complicated. At the time, native advertising was also a very new concept. At AdsNative, not only were we trying to sell ads to brand marketers, we also were trying to attract more publishers to join our marketplace.
Through hand-drawn illustrations, this ebook demonstrates how AdsNative fit and functioned within the ad tech space while providing guidance on revenue optimization strategies. In addition to the ebook format, we distributed this content as an actual paper map at industry events and in a holiday gift box sent to our clients.
CASE STUDY
Disqus Builds a Native Ad System Similar to Facebook & Twitter with AdsNative
During my time at AdsNative, my team created a number of case studies to provide actionable insights into our unique product offering. This case study explains how Disqus, the web’s most popular commenting and discussion system, partnered with AdsNative to build a private programmatic native ad exchange, similar to those seen on Facebook and Twitter.
