I orchestrated a full rebrand initiative to modernize Linqia's brand identity and differentiate the company from competitors in the crowded influencer marketing space.
Client
Linqia
Services
Brand Identity
Corpoarate Communication
Website Design
Timeline
April - Sept. 2022
Launch Results
58% increase in organic traffic
100/100 SEO Score
OUR APPROACH
The ocean inspires us. It is both calming and chaotic depending on the context.
We will approach the market in three distinct verticals, starting with an overall communications strategy that includes both earned and owned media, combining PR efforts with thought leadership. We will launch a refreshed blog to drive awareness, trust, and loyalty. We will cement ourselves as the philosophers in the space via a strong social media presence that illustrates our expertise and belonging across the very platforms we utilize in our campaigns. Finally, we will invest in advertising-adjacent positioning (partnerships, case studies, community initiatives, podcasts, webinars, conferences, and more) to establish Linqia as a true ideator in the space.
BRAND IDENTITY DEVELOPMENT
⸺ Competitive Analysis
Audited Linqia's competitors to evaluate their brand identities, social media presence, advertising strategies, community engagement, and more
⸺ Branding Workshops
Met with the executive team, key stakeholders, customers, and cross-functional employees to ensure buy-in and collect feedback throughout the rebrand project
⸺ Website Performance Optimization
Implemented SEO best practices, page speed enhacements, and accessibility features to improve overall web performance
⸺ Swag Production
Produced a cohesive collection of water bottles, t-shirts, hoodies, pens, notebooks, and stickers to distribute to clients and employees
⸺ Brand Guidelines
Developed a comprehensive brand guideline manual to ensure consistency across all employee and customer touchpoints
⸺ Communication Guide
Composed editorial and communication guidelines to educate employees on the history of the brand, the brand values, key product features, and more
Black Rock
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Yves Klein Blue
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White
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Seashell
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HOW DO WE SPEAK
The new brand voice and messaging of Linqia can be summed up in four words: conversational, confident, concise—and of course, calm.
Our new brand will position itself as the kind of leader who does not have to proclaim itself to be noticed or respected. Our work will speak on its own merit. We are powerful in our subtlety, we are empowering (not overpowering) our clients, content creators, and partners through our counsel, strategy, and guidance. We are the proud partner behind our clients’ programs—the starfish that anchors the entire ecosystem rather than the onstage star of the show.
NEW COMPANY DESCRIPTION: Linqia is the calm in the chaotic sea of influencer marketing. We are a full-service, tech-enabled platform that handles campaigns for the world’s leading brands from influencer selection to creative strategy to scale. While some influencer companies offer only technology and others operate as creative agencies, Linqia leverages both science and storytelling to help brands create emotive, human-first campaigns with inspiring content optimized by metrics-driven confidence.
BRAND GUIDELINES: PHOTOGRAPHY
BRAND GUIDELINES: SWAG, SIGNAGE, + STATIONARY
