I’m Sarah Fruy, an entrepreneurial marketing executive and consultant with nearly 20 years of B2B and B2C experience spanning ad tech, SaaS, influencer marketing, digital media, and website operations. I hold multiple marketing certifications from the Cornell Johnson Graduate School of Management, and I’ve built a career partnering with Fortune 500 companies like Google, Meta, TikTok, Clorox, McDonald’s, GM, Bayer, ACLU, Ubisoft, and Walmart. I also served as an advisor to the American Influencer Council, hold certifications as a ScrumMaster® and Certified Agile Marketer, and mentor rising professionals in the industry.

Throughout my career, I’ve embraced a generalist approach, positioning myself as a versatile marketer with a clear goal of becoming a CMO. My core strength is storytelling—creating narratives that deeply resonate with targeted audiences. I bring this skill to life through thought leadership presentations, go-to-market strategies, PR campaigns, product launches, and demand-generation efforts that I develop and manage.

I’ve had the privilege of contributing to dynamic companies like Hearst, Pantheon, Say Media, and Linqia, where I often served as the first person in my role. As a result, I thrive on building from the ground up. Whether it’s a new marketing function, team, or campaign, I find energy and fulfillment in turning vision into reality.

Once I’m established in a new role, I apply a test-and-learn methodology to adapt quickly, optimizing strategies based on real-time feedback. This agility helps me pivot away from less effective initiatives and double down on what works best.

If you’re looking to drive growth at a fast-scaling organization, let’s connect!