San Francisco Chronicle VisionSF

Part of my role as Director of Innovation Strategy at Hearst was to consult on high level sales meetings and produce unique content marketing programs for our clients that could also be approved by our very critical editorial team. The most successful content marketing program I developed was “VisionSF”, a competition recognizing visionary leaders who have made a difference in the Bay Area and beyond. The program was pitched and sold to St. Mary’s College as a unique sponsorship opportunity to promote their MBA program to potential students.