Allow Me to Introduce Myself
As a seasoned marketing executive with over 20 years of experience, I specialize in driving strategic initiatives that deliver results and exceed expectations.
PROFESSIONALLY SPEAKING
I’m Sarah Fruy, an entrepreneurial marketing executive and consultant with nearly two decades of B2B and B2C experience in the ad tech, SaaS, influencer marketing, digital media, and website operations industries, along with numerous marketing certifications from the Cornell Johnson Graduate School of Management. Most of my career has focused on selling to and doing business with Fortune 500 companies like Google, Meta, TikTok, Clorox, McDonald’s, GM, Bayer, ACLU, Ubisoft, and DocuSign. I am also an advisor to the American Influencer Council, a Certified Agile Marketer, ScrumMaster®, and a mentor.
Throughout my career, I’ve worn a lot of hats as a marketer so that I can position myself as a generalist with my ultimate goal to become a CMO. My core strength lies in my ability to tell captivating stories that engage very specific audiences. I do this through thought leadership presentations I deliver, go-to-market strategies that I develop, PR campaigns that I orchestrate, product launches that I support, and demand generation campaigns that I manage.
My tenure as a marketer has also enabled me to work for incredible companies like Hearst, Pantheon, Say Media, and Linqia. I am a change agent wherever I land, often being the first person to hold my title at that company (including being the VP of Marketing at AdsNative and Glasshouse). As a result, I love building things. Whether it be a new marketing function, team, or campaign, starting from scratch is invigorating, and I enjoy the challenge.
Once I’ve settled into a new role and understand the goals and challenges of the business, I apply a test-and-learn approach to almost everything I do. This enables me to quickly pivot from unsuccessful projects and double-down on tactics that yield exceptional results.
If you want to accelerate growth at a rapidly scaling organization, let’s get in touch!
Out of Office
ON A PERSONAL NOTE
Originally from the suburbs of Chicago (with stints living in Ohio and Florence, Italy), I have grown to love the Bay Area and all that California has to offer. Living in such a majestic place appeals to my fascination with nature and passion for adventure. I am always up for a fun road trip or plane ride to a new destination. While plans are often necessary to get out the door, I find that getting lost opens you up to the most wonderful and unexpected discoveries.
Believing that exploration is key to evolution, I’m always looking to expose myself to new experiences. Whether it’s tracking down the best omakase experience in town or paragliding off of the Swiss Alps, I’ll try almost anything once. Most recently I’ve started training myself to be a better illustrator. As a lifelong student, I’m always trying to develop new skills and understand the world around me on a deeper level.
Be it work or play, I thrive when I’m busy and pushing myself beyond preconceived limits.
